The Urban Action Showcase 2017 was a significant event within the larger Urban Action Showcase & Expo, focusing on celebrating diversity in action through film and music. Held at AMC Empire 25 Theaters Times Square NYC, it featured panels with celebrity and authority figures in the action genre, as well as an official selection of action scripts and films. The 2017 event also included the Diversity in Action Celebration, honoring celebrity guests like Michael Jai White and Lu Feng for their contributions to the blockbuster genre, and commemorated the 40th anniversary of the martial arts cult classic "5 Deadly Venoms".