The Tucumcari Film Festival is an event held in Tucumcari, New Mexico, that celebrates cinema and American storytelling, often tying into themes like Route 66 and the spirit of exploration. The festival showcases both professional and amateur films from international, national, and local New Mexico filmmakers across diverse categories, including science fiction, comedy, Westerns, and documentaries. Originating as the Tucumcari Rawhide Days Film Festival, it has evolved to welcome a wide range of storytellers and presents awards in various categories. The festival is supported by Film Tucumcari, a non-profit organization dedicated to fostering local talent and attracting film production to Quay County.