The Samsung X Chosun Ilbo VR Film Festival was a VR contest or competition co-hosted by Chosun Ilbo and Samsung Electronics, focusing on virtual reality filmmaking. In 2016, a VR film titled "Parallel Universe" by Kim Joo-shin received the grand prize in this competition, recognized for its storytelling, creativity, visual aesthetics, and technical skill. Samsung has also been involved in promoting VR storytelling at other events, such as the 2016 Sundance Film Festival, where it showcased VR content and hosted discussions on the medium.