O Primeiro Plano – Festival de Cinema de Juiz de Fora e Mercocidades is a South American film festival primarily dedicated to emerging directors. It features competitive sections for debut filmmakers from South American countries (Mostra Mercocidades) and regional films produced in the Zona da Mata Mineira, Brazil (Mostra Regional). The festival, which holds its 24th edition in 2025, includes film screenings, workshops, and debates, with events held in Juiz de Fora, Brazil.