The Picture's Up Film Festival is an annual event held in West Hollywood that aims to celebrate and promote emerging filmmakers. The festival focuses on providing a platform for up-and-coming talent, and has expanded to include feature films of all genres that are making their Los Angeles premiere. It is described as a community-focused event designed for filmmakers to network with industry professionals, including executives, agents, managers, and casting directors. The festival was scheduled to take place from August 22nd to August 25th.