The nextReality.Contest is an award recognizing innovative projects in Augmented, Mixed, and Virtual Reality (XR), launched in 2017 by nextReality.Hamburg e.V.. It is considered one of the most prestigious XR awards in the German-speaking world, honoring outstanding concepts for their innovation, creative excellence, and technological sophistication. The awards ceremony is a highlight of the nextReality.festival, a two-day event held in Hamburg that celebrates developments in immersive technologies and media, featuring conferences, exhibitions, and networking opportunities. The contest evaluates submissions from pioneers, developers, and creatives, with an independent, interdisciplinary jury selecting winners across various categories.