The "IT'S ME" International Youth Film Festival is an event organized by the Union of Cinematographers of Armenia, designed to provide a platform for young filmmakers to present their work. The festival offers a competitive program with prizes awarded in various categories, including best feature, documentary, and animation films, as well as recognition for directing, cinematography, and student works. Historically, it has invited participation from numerous countries and provided opportunities for young talents to exhibit their films on a larger screen. The festival has been held multiple times, including editions in 2005, 2009, and 2012.