Imagineland is a prominent pop culture festival in Brazil that celebrates various forms of entertainment, including cinema, series, comics, games, and music. The event has consolidated itself as one of the largest festivals of its kind in the country, attracting thousands of visitors and featuring over 150 hours of programming across multiple simultaneous activity poles. While it includes film exhibitions and appeals to cinema enthusiasts, Imagineland functions as a broader platform for pop culture, offering panels, shows, and interactions with national and international guests. In 2024, it was held in João Pessoa, and the 2025 edition is scheduled to take place in Campina Grande, Paraíba, Brazil.