The Chicano Hollywood Film Festival is an emerging event dedicated to celebrating Chicano and Latino storytelling through film and new media. Scheduled to hold its inaugural edition from July 17–20, 2025, in Pomona, CA, the festival aims to provide a platform for undiscovered, unheard, and underrepresented filmmakers to showcase their work. Founded by Johnny Murillo, the festival seeks to amplify Chicano and Latino voices, address negative stereotypes, and promote diverse talent in the entertainment industry. In addition to film screenings, the event will feature a Chicano Hollywood Academy offering classes in acting, producing, directing, and writing.