The Cherry Reel Film Festival is an annual event organized by the Associated Students at the University of New Mexico (ASUNM) Southwest Film Center, showcasing student-made films. It aims to provide a platform for student filmmakers to exhibit their work and foster collaboration among students in the Albuquerque area. The festival accepts submissions from current UNM students, with films ranging from horror to animated shorts, and awards Golden Cherries in various categories, including directing, acting, and cinematography.